A field marketing agency plans and runs in-person events - roundtables, executive dinners, workshops, and multi-city programs on behalf of your company. The goal is to generate and accelerate qualified pipeline for the vendor's sales team. Brand in Demand specialises in field marketing for tech and B2B companies across Australia and New Zealand.
Brand in Demand is built for sales leaders and revenue leaders at ANZ tech companies - SaaS companies, cybersecurity vendors, and infrastructure providers who don't have a dedicated or local field marketing team, and need a proven way to generate qualified pipeline at scale.
Brand in Demand's event packages start at AUD $10,000 for a single curated event (executive experience, roundtable, or workshop). Full-service programs including pre & post-event cadences start at AUD $20,000. Ongoing monthly event retainers and bespoke multi-city programs start from AUD $20,000, which is less investment than a full-time marketing resource.
We run executive roundtables, CXO dinners, product launches, team enablement workshops, and bespoke executive experiences across Australia, New Zealand & Singapore.
Pipeline comes from 3 things: the right attendees in the room, a conversation structured around your value proposition, and disciplined follow-through after the event. Most agencies stop at the event. We don't. Our pre-event cadences & post-event process converts attendance into booked meetings and qualified pipeline for your sales team. Event follow-through is our differentiator. Before and after every event, we execute a structured program - personalised outreach on behalf of the vendor, account intelligence summaries and next steps, and pipeline reporting so your sales team knows exactly who to prioritise and what to say.
Our events increase your sales team's efficiency by allowing for a one-to-many approach. The alternative for this is chasing 20 sales conversations with varying degrees of success, which is a drain on sales time & resource. An event lowers resistance, reduces friction and accelerates deals in a way that cold outreach cannot.
We understand the constant pull between sales, marketing and other teams in the tech world. MQLs that don't mean anything, opportunities that don't convert, vanity metrics that don't lead to real revenue. Brand in Demand is built specifically for the tech ecosystem, with transparent pricing, an understanding of what converts attendance into pipeline, and a founder-led team you work with directly.
Other event management companies handle logistics like venue, catering, AV. Brand in Demand handles this PLUS strategy, pipeline and content. Our background in the tech startup and scale-up ecosystem allows us to own the attendee acquisition, the content & event design, and the post-event success. The event itself is the mechanism - but the goal is qualified meetings for your sales team. Our events also increase your team's efficiency by allowing for a one-to-many approach.
A standard executive event or roundtable can be delivered within 6 weeks from sign-off. Larger multi-city or bespoke programs typically require 8+ weeks of lead time for attendee acquisition and logistics.
Deals are not won on product alone - they're won on confidence and peer trust. And confidence is built faster in one evening of meaningful interaction than in months of digital/online touchpoints. Our events are engineered to shorten sales cycles by moving conversations from transactional to relational, increase deal velocity through direct access to decision-makers, and drive expansion revenue by strengthening customer relationships. Brand in Demand events position you as the default choice before the problem is recognised or any formal evaluation begins, keeping you top of mind for months post-event.